Established in 2004, Breakfast PR & Events is a boutique public relations and events company specialising in lifestyle brands. The company has extensive experience in PR Strategies & Implementation, Event Production & Management, Sponsorship, Brand Development, Profiling, Celebrity Ambassador Programs and Advertising.

In 2005 Breakfast PR created the members-only website Social Diary which has become an essential tool for PR, Marketing and Event companies in Sydney and Melbourne.

www.socialdiary.com.au provides a calendar in which information can be logged about upcoming media events. The calendar focuses on fashion/beauty/lifestyle/social/ celebrity events and serves to assist companies in the planning of their events and the media in planning their schedules. Its primary aim is to act as a helpful resource for PR’s and lessen the incidence of clashing events.